Netflix gains edge in Hollywood's post-strike landscape, Morgan Stanley says
** Morgan Stanley raises PT on Netflix NFLX.O to $820 from $780 as Hollywood's new normal after "peak-TV" and strikes favors the video streaming pioneer
** Competition for content is less intense, making media companies more open to licensing their content again, which has created opportunities for NFLX - brokerage
** NFLX is also seeing opportunities to optimize its content slate by selectively acquiring sports rights - brokerage
** Co has scaled a global production business with decentralized decision-making, which allows it to produce globally and at high volumes - brokerage
** NFLX's content spending disclosures underscore an increasingly balanced approach to licensed vs. produced content over the last 1-2 years - brokerage
** Brokerage forecasts NFLX advertising revenues to ramp from $1 bln in 2024 to $4 bln by 2028
** Average rating of 48 analysts covering the stock is "buy"; their median PT is $716 - LSEG data
** NFLX edges down 0.4% at $724.03 premarket; stock had risen ~49% this year, up to last close
Reporting by Jaspreet Singh in Bengaluru
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