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Street View: Brokerages uncertain on NKE's turnaround plan



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** Nike NKE.N withdrew its annual revenue forecast on Tuesday, just as the new CEO is set to take the helm at the sportswear giant that is staring at a holiday season likely to be filled with discounts and weak traffic on its website and mobile apps

** Shares down 5.22% at $84.48 in premarket trade


STILL NOT OUT OF THE WOODS

** Bernstein ("outperform", PT: $109) says NKE is 'deep in the abyss' of the turnaround as early signs of market traction were positive but haven't translated into hard numbers yet

** "We don't know how Mgmt's strategy or timeline will change under the new CEO… and with the Investor Day postponed indefinitely, we don't even know when we will know!"- Bernstein

** Jefferies ("hold", PT: $85) says market share losses will continue for NKE and general margin gains will soften with higher promos and a challenging consumer backdrop

** Barclays ("neutral", PT: $81) says NKE can recover in the long term but believes the new CEO's impact and redirection of the business will not stem losses over the course of FY25

** Brokerage says there is no evidence that NKE's innovation pipeline in the coming months would drive sales

** RBC Capital Markets ("sector perform", PT: $82) says the first-quarter results have confirmed that NKE's product pivot would take longer than expected; sees more softness in the coming quarters



Reporting by Gokul Pisharody in Bengaluru

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