Time to go idiosyncratic on luxury - BofA
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TIME TO GO IDIOSYNCRATIC ON LUXURY - BofA
Luxury names have rallied across the board on hopes for China stimulus, but it's time to start getting more specific, at least according to BofA analysts.
Consensus for luxury sector EPS is falling fast, they say, having last week slashed their own estimates by 17%.
Despite the negativity, the luxury space has rallied since China announced a swathe of new monetary stimulus last week.
In Europe for instance, a basket of luxury stocks is up 9% since Sept 23., versus a 0.7% rise in the STOXX 600.
For BofA such upwards moves were "almost indiscriminate, and largely positioning driven".
Now, they say, investors would do well to shift their focus to more idiosyncratic stories, given dispersion is likely to pick up through 3Q reporting.
"We see the most EPS downside risk to Burberry, Swatch and Kering. We are also below consensus on LVMH F&L (the most important sentiment driver for the stock). Hermes is one of the few companies where we are (very slightly) above consensus," they wrote in a note.
The question of how important China is for luxury goods is pretty undisputed - BofA says luxury companies generate 30% of revenues from the Chinese consumer, of which 20% is in Mainland China and 10% spent abroad.
They estimate that Swatch, Hermes, Zegna and Moncler are most exposed to China/Chinese consumer, whilst Pandora, Hugo Boss and Brunello Cucinelli have the lowest exposure.
They expect Chinese luxury spend to grow by 3% in 2024, and to remain flat in 2025.
(Lucy Raitano)
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